Spry Finance joins forces with Marty in the Morning

Spry Finance is looking forward to coming across loud and clear for tens of thousands of radio listeners on RTÉ Lyric fm as the new sponsor of Marty In The Morning.

Broadcaster Marty Whelan’s upbeat and humourous approach is a firm favourite on the airwaves and more than 56,000 people choose his show’s blend of music, entertainment and news and travel updates as the best start to their day.

Indeed, latest figures show that Marty recently attracted 7,000 new listeners – making Marty In The Morning the most popular show on RTÉ Lyric fm and a perfect fit for Spry Finance and our customers.

Ailish McGlew and Marty Whelan advertising Spry's sponsorship of RTÉ's Marty in the Morning

Ailish McGlew, Head of Marketing at Spry Finance, said: “Marty Whelan really is a national treasure and we simply love his wonderfully sunny approach to life. It makes his show a natural fit for Spry Finance, so we’re delighted to be the new sponsor of Marty In The Morning on RTÉ Lyric fm.

“Spry believes in living a greater life in later life and Marty embodies the joie de vivre that we know is so important to our customers. He cares about his listeners and that comes across every morning on his show.”

Tara Farrell, Sponsorship Manager for RTÉ Radio, said: “We are thrilled to announce Spry Finance as the show sponsor of Marty In The Morning. This new partnership is a true reflection of the ever-increasing popularity of both Marty In the Morning and RTÉ Lyric fm.”

Marty In The Morning is on air from 7am-10am Monday to Friday on RTÉ Lyric fm.

Spry’s six-month sponsorship – which starts on February 13th and was brokered by leading advertising agency Javelin – includes sponsor-credited stings during the live show and on podcasts, and branding on the Marty In The Morning homepage on the RTÉ website.